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results: 1
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Author:
Rojas-Mendez, Jose I.
;
Davies, Gary
Title:
Avoiding television advertising: Some explanations from time allocation theory.
Journal:
Journal of advertising research
, 45/2005/1, S. 34-48.
Language:
english
Publication Year:
2005
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Einstellung Haltung
;
Erwachsener
;
Fernsehwerbung
;
Modellmethode
;
Rezipientenverhalten
;
Schriftliche Befragung
;
Werbung
;
Zukunftsorientierung
;
Time Allocation Theory
;
Werbungsvermeidung