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Author:

Rojas-Mendez, Jose I.; Davies, Gary

Title:

Avoiding television advertising: Some explanations from time allocation theory.

Journal:

Journal of advertising research, 45/2005/1, S. 34-48.

Language:

english

Publication Year:

2005

Publication Type:

research report; periodical article

Descriptors:

attitude; adult; television advertising; pilot project; audience behaviour; written survey; advertising; future orientation

Last update: Apr 11, 2024 // Number of documents: 35484