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Author:
Buijzen, Moniek
;
Valkenburg, Patti M.
Title:
Appeals in television advertising: A content analysis of commercials aimed at children and teenagers.
Journal:
Communications
, 27/2002/-, S. 349-364.
Language:
english
Publication Year:
2002
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Alter
;
Geschlechterunterschied
;
Inhaltsanalyse
;
Jugendlicher
;
Kind
;
Kinderwerbung
;
Stereotyp
;
Werbespot
;
Werbung