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Author:

Buijzen, Moniek; Valkenburg, Patti M.

Title:

Appeals in television advertising: A content analysis of commercials aimed at children and teenagers.

Journal:

Communications, 27/2002/-, S. 349-364.

Language:

english

Publication Year:

2002

Publication Type:

research report; periodical article

Descriptors:

age; gender difference; content analysis; adolescent; child; children's commercial; stereotype; commercial; advertising

Last update: Apr 11, 2024 // Number of documents: 35484