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Author:
Larson, Allen
Editor / Collaborator:
Stabile, Carol A. (Hrsg.); u.a.
Title:
Re-drawing the bottom line.
Publisher Statement:
London u.a.: Routledge 2003, S. 55-73.
Collection:
Prime time animation.
Language:
english
Publication Year:
2003
details.label.typ_de:
Sammelwerkbeitrag; Situationsbericht
details.label.keywords_alle_de:
Fernsehen
;
Hauptsehzeit
;
Kind
;
Kosten-Nutzen-Relation
;
Medienoekonomie
;
Medienpolitik
;
Medienverbund
;
Merchandising
;
Video
;
Werbung
;
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