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Author:
Larson, Allen
Editor / Collaborator:
Stabile, Carol A.; u.a.
Title:
Re-drawing the bottom line.
Publisher Statement:
London u.a.: Routledge 2003, S. 55-73.
Collection:
Prime time animation.
Language:
english
Publication Year:
2003
Publication Type:
contribution; situation report
Descriptors:
television
;
peak viewing time
;
child
;
cost-value ratio
;
media economy
;
media policy
;
media network
;
merchandising
;
video
;
advertising
;
animated cartoon film