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results: 1
from
Author:
Zhang, Yan Bing
;
Harwood, Jake
Title:
Modernization and tradition in an age of globalization: Cultural values in Chinese television commercials.
Journal:
Journal of communication
, 54/2004/1, S. 156-172.
Language:
english
Publication Year:
2004
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehwerbung
;
Globalisierung
;
Inhaltsanalyse
;
Werbeprodukt
;
Wertorientierung
;
Wertvorstellung
;
Modernisierung
;
Tradition
