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Author:

Zhang, Yan Bing; Harwood, Jake

Title:

Modernization and tradition in an age of globalization: Cultural values in Chinese television commercials.

Journal:

Journal of communication, 54/2004/1, S. 156-172.

Language:

english

Publication Year:

2004

Publication Type:

research report; periodical article

Descriptors:

television advertising; globalisation; content analysis; advertising object; value-orientation; moral concept

Last update: Apr 11, 2024 // Number of documents: 35484