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results: 1
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Author:
Lees, Nancy
Title:
Apparel licensors use marketing clout to stake out brand awareness.
Journal:
Kidscreen
, 8/2003/6, S. 48-49
Language:
english
Publication Year:
2003
details.label.typ_de:
Situationsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Disney Channel
;
Kind
;
Kinderkultur
;
Licensing
;
Markenkenntnis
;
Marketing
;
Merchandising
;
Nickelodeon
;
Mode
;
Nick Shops