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Author:

Lees, Nancy

Title:

Apparel licensors use marketing clout to stake out brand awareness.

Journal:

Kidscreen, 8/2003/6, S. 48-49

Language:

english

Publication Year:

2003

Publication Type:

situation report; periodical article

Descriptors:

Disney Channel; child; children's culture; licensing; brand awareness; marketing; merchandising; Nickelodeon

Last update: Apr 11, 2024 // Number of documents: 35484