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results: 1
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Author:
Oates, Caroline
;
Blades, Mark
;
Gunter, Barrie
;
Don, Jacquie
Title:
Children's understanding of television advertising: a qualitative approach.
Journal:
Journal of marketing communications
, 9/2003/2, S. 59-71.
Language:
english
Publication Year:
2003
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersstufe
;
Fernsehwerbung
;
Grundschulkind
;
Gruppendiskussion
;
Werbefunktion
;
Werbekompetenz
