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Author:
Oates, Caroline
;
Blades, Mark
;
Gunter, Barrie
;
Don, Jacquie
Title:
Children's understanding of television advertising: a qualitative approach.
Journal:
Journal of marketing communications
, 9/2003/2, S. 59-71.
Language:
english
Publication Year:
2003
Publication Type:
research report; periodical article
Descriptors:
age group
;
television advertising
;
primary pupil
;
group interview
;
advertising functions
;
advertising competence