>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Buijzen, Moniek
;
Valkenburg, Patti M.
Title:
The unintended effects of television advertising. A parent-child survey.
Journal:
Communication research
, 30/2003/5, S. 483-503.
Language:
english
Publication Year:
2003
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersstufe
;
Beeinflussung
;
Eltern
;
Familiale Interaktion
;
Fragebogenerhebung
;
Frustration
;
Generationskonflikt
;
Geschlechterunterschied
;
Kind
;
Kommerzialisierung
;
Kommunikation
;
Konsumverhalten
;
Sozialer Status
;
Werbefernsehen
;
Werbewirkung