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Author:

Buijzen, Moniek; Valkenburg, Patti M.

Title:

The unintended effects of television advertising. A parent-child survey.

Journal:

Communication research, 30/2003/5, S. 483-503.

Language:

english

Publication Year:

2003

Publication Type:

research report; periodical article

Descriptors:

age group; influence; parents; family interaction; questionnaire survey; frustration; generation gap; gender difference; child; commercialization; communication; consumer behaviour; status; commercial television; advertising effect

Last update: Apr 11, 2024 // Number of documents: 35484