Johnson, Fern L.; Young, Karren

Gendered voices in children's television advertising.

Critical studies in media communication, 19/2002/4, S. 461-480.

english

2002

research report; periodical article

presentation; television advertising; gender; gender role; gender difference; imitation learning; content analysis; boy; child; child actor; consumer; culture; girl; toy; language; stereotype; commercial; advertising