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results: 1
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Author:
Newcomb, Michael D.
;
Mercurio, Claire St. Antoine
;
Wollard, Candace A.
Title:
Rock stars in anti-drug-abuse commercials: An experimental study of adolescents' reactions.
Journal:
Journal of applied social psychology
, 30/2000/6, S. 1160-1185.
Language:
english
Publication Year:
2000
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Drogenerziehung
;
Drogenmissbrauch
;
Effektivitaet
;
Einstellungsaenderung
;
Gemeinnuetzige Werbung
;
Glaubwuerdigkeit
;
Rezipientenforschung
;
Schriftliche Befragung
;
Schuelerbefragung
;
Vorbild
;
Werbewirkung
;
Rockstar