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results: 1
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Author:
Newcomb, Michael D.
;
Mercurio, Claire St. Antoine
;
Wollard, Candace A.
Title:
Rock stars in anti-drug-abuse commercials: An experimental study of adolescents' reactions.
Journal:
Journal of applied social psychology
, 30/2000/6, S. 1160-1185.
Language:
english
Publication Year:
2000
Publication Type:
research report; periodical article
Descriptors:
drug education
;
drug abuse
;
effectiveness
;
attitude change
;
nonprofit advertising
;
credibility
;
audience research
;
written survey
;
student survey
;
model
;
advertising effect