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results: 1
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Author:
Bushman, Brad J.
;
Phillips, Colleen M.
Title:
If the television program bleeds, memory for the advertisement recedes.
Journal:
Current directions in psychological science
, 10/2001/2, S. 43-47.
Language:
english
Publication Year:
2001
details.label.typ_de:
Forschungsbericht; Literaturbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Gewaltdarstellung
;
Mediaforschung
;
Rezipientenforschung
;
Sekundaeranalyse
;
Unterschwellige Wahrnehmung
;
Werbewirkung
;
Wirkungsvergleich