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Author:
Bushman, Brad J.
;
Phillips, Colleen M.
Title:
If the television program bleeds, memory for the advertisement recedes.
Journal:
Current directions in psychological science
, 10/2001/2, S. 43-47.
Language:
english
Publication Year:
2001
Publication Type:
research report; literature review; periodical article
Descriptors:
media violence
;
media market research
;
audience research
;
secondary analysis
;
subliminal perception
;
advertising effect
;
effects comparison