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Author:
Boell, Karin
Editor / Collaborator:
Boell, Karin (Hrsg.)
Title:
Was ist Licensing? Was ist Merchandising?
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001, S. 19-26.
Collection:
Handbuch Licensing.
Language:
german
Publication Year:
2001
details.label.typ_de:
Sammelwerkbeitrag
details.label.keywords_alle_de:
Kommerzialisierung
;
Licensing
;
Lizenz
;
Marketing
;
Medienwirtschaft
;
Merchandising
