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results: 1
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Author:
Boell, Karin
Editor / Collaborator:
Boell, Karin
Title:
Was ist Licensing? Was ist Merchandising?
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001, S. 19-26.
Collection:
Handbuch Licensing.
Language:
german
Publication Year:
2001
Publication Type:
contribution
Descriptors:
commercialization
;
licensing
;
licence
;
marketing
;
media industry
;
merchandising
