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results: 1
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Author:
Chandler, Daniel
;
Griffiths, Merris
Title:
Gender-differentiated production features in toy commercials.
Journal:
Journal of broadcasting and electronic media
, 44/2000/3, S. 503-520.
Language:
english
Publication Year:
2000
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darbietungsform
;
Geschlechterunterschied
;
Inhaltsanalyse
;
Kind
;
Unterschwellige Wahrnehmung
;
Werbespot
;
Werbewirkung
;
Zielgruppe