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results: 1
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Author:
Chandler, Daniel
;
Griffiths, Merris
Title:
Gender-differentiated production features in toy commercials.
Journal:
Journal of broadcasting and electronic media
, 44/2000/3, S. 503-520.
Language:
english
Publication Year:
2000
Publication Type:
research report; periodical article
Descriptors:
form of representation
;
gender difference
;
content analysis
;
child
;
subliminal perception
;
commercial
;
advertising effect
;
target group