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Author:
Peterson, Robin T.
Title:
The portrayal of children's activities in television commercials: a content analysis.
Journal:
Journal of business ethics
, 17/1998/-, S. 1541-1549.
Language:
english
Publication Year:
1998
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Darbietungsform
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Fernsehwerbung
;
Inhaltsanalyse
;
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Rollendarstellung
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