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Author:
Peterson, Robin T.
Title:
The portrayal of children's activities in television commercials: a content analysis.
Journal:
Journal of business ethics
, 17/1998/-, S. 1541-1549.
Language:
english
Publication Year:
1998
Publication Type:
research report; periodical article
Descriptors:
form of representation
;
television advertising
;
content analysis
;
child
;
character interpretation
;
commercial programme