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results: 1
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Author:
Jarlbro, Gunilla
Title:
Children and advertising on television. A survey of the research, 1994-2000.
Full Text:
Journal:
Nordicom Review
, 22/2001/2, S. 71-78.
Language:
english
Publication Year:
2001
details.label.typ_de:
Literaturbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Beeinflussung
;
Familie
;
Fernsehwerbung
;
Interpersonelle Kommunikation
;
Kind
;
Kinderwerbung
;
Kognitive Entwicklung
;
Konsumverhalten
;
Werbekompetenz
;
Werbewirkung
;
Werbewirtschaft