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Author:

Jarlbro, Gunilla

Title:

Children and advertising on television. A survey of the research, 1994-2000.

Full Text:

Journal:

Nordicom Review, 22/2001/2, S. 71-78.

Language:

english

Publication Year:

2001

Publication Type:

literature review; periodical article

Descriptors:

influence; family; television advertising; interpersonal communication; child; children's commercial; cognitive development; consumer behaviour; advertising competence; advertising effect; advertising business

Last update: Oct 23, 2024 // Number of documents: 35813