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results: 1
from
Author:
La Ferle, Carrie
;
Li, Hairong
;
Edwards, Steven M.
Title:
An overview of teenagers and television advertising in the United States.
Journal:
Gazette
, 63/2001/1, S. 7-24.
Language:
english
Publication Year:
2001
details.label.typ_de:
Situationsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Fernsehwerbung
;
Hoerfunk
;
Jugendlicher
;
Kommunikationsstrategie
;
Massenmedien
;
Medienanalyse
;
Mediensozialisation
;
Sozialisation
;
Werbeform
;
Werbewirkung
;
Werbung
;
Multi-tasker
;
Generation Y
