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Author:
La Ferle, Carrie
;
Li, Hairong
;
Edwards, Steven M.
Title:
An overview of teenagers and television advertising in the United States.
Journal:
Gazette
, 63/2001/1, S. 7-24.
Language:
english
Publication Year:
2001
Publication Type:
situation report; periodical article
Descriptors:
television
;
television advertising
;
radio broadcasting
;
adolescent
;
communication strategy
;
mass media
;
media analysis
;
media socialization
;
socialization
;
forms of advertising
;
advertising effect
;
advertising