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results: 1
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Author:
Ashdown, Simon
Title:
Entertainment licensing: Short burn falls out of favor as market wakes up. Analysis.
Journal:
Kidscreen
, 5/2000/2, S.68-69, 71.
Language:
english
Publication Year:
2000
details.label.typ_de:
Situationsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Film
;
Kind
;
Kosten-Nutzen-Relation
;
Lizenz
;
Markenprodukt
;
Merchandising
;
Spielzeug
;
Wirtschaftliche Entwicklung