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Author:

Ashdown, Simon

Title:

Entertainment licensing: Short burn falls out of favor as market wakes up. Analysis.

Journal:

Kidscreen, 5/2000/2, S.68-69, 71.

Language:

english

Publication Year:

2000

Publication Type:

situation report; periodical article

Descriptors:

television; film; child; cost-value ratio; licence; brand; merchandising; toy; economic development

Last update: Apr 11, 2024 // Number of documents: 35484