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results: 1
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Author:
Akyuz, Guen
Title:
The global brand strategies of the US Big Four.
Journal:
The SIS youth monitor
, -/1999/1, S.7-10.
Language:
english
Publication Year:
1999
details.label.typ_de:
Situationsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Disney
;
Fernsehen
;
Globalisierung
;
Kind
;
Kinderprogramm
;
Kinderkanal
;
Markt
;
Marktanteil
;
Nickelodeon
;
Regionalisierung
;
Strategie
;
Fox Kids
;
Cartoon Network