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results: 1
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Author:
Akyuz, Guen
Title:
The global brand strategies of the US Big Four.
Journal:
The SIS youth monitor
, -/1999/1, S.7-10.
Language:
english
Publication Year:
1999
Publication Type:
situation report; periodical article
Descriptors:
Disney
;
television
;
globalisation
;
child
;
children's programme
;
children's channel
;
market
;
market share
;
Nickelodeon
;
regionalisation
;
strategy
