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Author:
Rostron, Allen K.
Title:
Return to Hot Wheels. The FCC, program-length commercials, and the Children's Television Act of 1990.
Journal:
Comm/Ent
, 19/1996/1, S.57-86.
Language:
english
Publication Year:
1996
details.label.typ_de:
Positionspapier; Zeitschriftenartikel
details.label.keywords_alle_de:
Empfehlung
;
Fernsehen
;
Historische Entwicklung
;
Kind
;
Kinderprogramm
;
Kinderschutz
;
Kinderwerbung
;
Medieninhalt
;
Medienkontrolle
;
Medienrecht
;
Merchandising
;
Programmauftrag
;
Spielzeug
;
Werbesendung
;
Werbewirtschaft
;
Werbung
;
Children's Television Act of 1990
;
Program-length commercial
;
Federal Communications Commission FCC
;
National Association of Broadcasters NAB