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Author:
Rostron, Allen K.
Title:
Return to Hot Wheels. The FCC, program-length commercials, and the Children's Television Act of 1990.
Journal:
Comm/Ent
, 19/1996/1, S.57-86.
Language:
english
Publication Year:
1996
Publication Type:
position paper; periodical article
Descriptors:
recommendation
;
television
;
historical development
;
child
;
children's programme
;
child protection
;
children's commercial
;
media content
;
media regulation
;
media law
;
merchandising
;
public broadcasting mandate
;
toy
;
commercial programme
;
advertising business
;
advertising