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Author:
Banks, Jack
Title:
Monopoly television. MTV's quest to control the music.
Publisher Statement:
Boulder: Westview Press 1996. IX,291 S.
Series Title:
(Critical Studies in Communication and in the Cultural Industries)
ISBN / ISSN:
0-8133-1821-1
Language:
english
Publication Year:
1996
Descriptors:
financing
;
review of research
;
historical development
;
identity formation
;
ideology
;
consumer behaviour
;
creativity
;
marketing
;
media system
;
media industry
;
MTV
;
music television
;
programme analysis
;
programming policy
;
programme organisation
;
stereotype
;
structure
;
video clip
;
advertising functions