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results: 1
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Author:
Cantor, Joanne
Title:
Modifying children's eating habits through television ads: effects of humorous appeals in a field setting.
Journal:
Journal of Broadcasting
, 25/1981/1, S.37-47.
Language:
english
Publication Year:
1981
details.label.typ_de:
Forschungsbericht
details.label.keywords_alle_de:
Ernaehrungserziehung
;
Feldversuch
;
Fernsehen
;
Humor
;
Kind
;
Medienwirkung
;
Lebensmittelwerbung
