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results: 1
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Author:
Cantor, Joanne
Title:
Modifying children's eating habits through television ads: effects of humorous appeals in a field setting.
Journal:
Journal of Broadcasting
, 25/1981/1, S.37-47.
Language:
english
Publication Year:
1981
Publication Type:
research report
Descriptors:
nutrition education
;
field experiment
;
television
;
humour
;
child
;
media effect
;
food advertisement