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results: 1
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Author:
LaRose, Robert
Editor / Collaborator:
Dervin, Brenda; u.a.
Title:
Formative evaluation of children's television as mass communication research.
Publisher Statement:
Norwood, NJ: Ablex 1980, S. 275-297.
Collection:
Progress in communication sciences. 2.
Language:
english
Publication Year:
1980
Publication Type:
literature review; contribution
Descriptors:
attention
;
television
;
formative evaluation
;
child
;
mass communication research
;
media effect
;
validity
;
comprehensibility