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Editor / Collaborator:
Lang, Annie; Shapiro, Michael A.; Biocca, Frank; David, Prabu; West, Mark; u.a.
Title:
Measuring psychological responses to media messages.
Publisher Statement:
Hillsdale, N.J.: Erlbaum 1994. X,244 S.
Series Title:
(LEA's communication series)
ISBN / ISSN:
0-8058-0717-9
Language:
english
Publication Year:
1994
Publication Type:
collection
Descriptors:
attention
;
memory
;
excitement
;
television
;
research institute
;
research method
;
information processing
;
child
;
cognitive process
;
laboratory experiment
;
media communication
;
media psychology
;
response measurement
;
analysis of time series
