>> go to IZI-Homepage
Search IZI-database.org
Search for:
all words
Keywords:
Author / Editor:
Institution:
Title:
Journal:
Publisher Statement:
ISBN / ISSN:
Publication Year:
from:
to:
only full text
IZI-Database results
< Back to search results
results: 1
from
Author:
Niemeyer, Hans-Georg
;
Czycholl, Joerg Michael
Title:
Zapper, Sticker und andere Medientypen. Eine marktpsychologische Studie zum selektiven TV-Verhalten.
Publisher Statement:
Stuttgart: Schaeffer-Poeschel 1994. XVI,291 S.
ISBN / ISSN:
3-7910-0817-X
Language:
german
Publication Year:
1994
Publication Type:
research report
Descriptors:
attribution
;
attitude
;
questionnaire survey
;
media research
;
television use
;
research design
;
media psychology
;
programme offer
;
programme journal
;
selective media exposure
;
commercial television
;
zapping