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Author:
Schmidt, Siegfried J.
;
Spiess, Brigitte
Title:
Die Geburt der schoenen Bilder. Fernsehwerbung aus der Sicht der Kreativen.
Publisher Statement:
Opladen: Westdt.Verl. 1994. 168 S.
ISBN / ISSN:
3-531-12567-2
Language:
german
Publication Year:
1994
Publication Type:
research report
Descriptors:
aesthetics
;
survey
;
assessment
;
television advertising
;
communicator research
;
market research
;
commercial
;
advertising business
;
future orientation