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Author:
Jakobsen, Henk
Editor / Collaborator:
Meyer, Manfred
Title:
Promotion und Marketing von Schulfernsehprogrammen in den Niederlanden.
Publisher Statement:
Muenchen u.a.: Saur 1994, S. 155-160.
Collection:
Kultur- und Bildungsprogramme im Fernsehen - Defizite, Unterstuetzung, Chancen.
Language:
german
Publication Year:
1994
Publication Type:
conference paper; contribution
Descriptors:
marketing
;
media network
;
programme trailer
;
programme promotion
;
school television
