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Author:
Seatter, Robert
Editor / Collaborator:
Meyer, Manfred
Title:
Die Rolle von Marketing bei BBC Education.
Publisher Statement:
Muenchen u.a.: Saur 1994, S. 82-90.
Collection:
Kultur- und Bildungsprogramme im Fernsehen - Defizite, Unterstuetzung, Chancen.
Language:
german
Publication Year:
1994
Publication Type:
conference paper; contribution
Descriptors:
BBC Education
;
educational television
;
education marketing
;
information campaign
;
marketing
;
public relations
;
programme trailer
