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results: 1
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Author:
Kagelmann, H.Juergen
Editor / Collaborator:
Feil, Christine; u.a.
Title:
Merchandising, multimediale Verwertung, Marketing, Synergie. Wie Medienfiguren vermarktet werden.
Publisher Statement:
Opladen: Leske u. Budrich 1994, S. 524-534.
Collection:
Handbuch Medienerziehung im Kindergarten. 1.
Language:
german
Publication Year:
1994
Publication Type:
contribution
Descriptors:
comic
;
marketing
;
media network
;
merchandising
;
copyright
