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results: 1
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Author:
Roe, Keith
;
Cammaer, Gerda
Title:
Delivering the young audience to advertisers. Music television and Flemish youth.
Journal:
Communications
, 18/1993/2, S. 169-177.
Language:
english
Publication Year:
1993
Publication Type:
periodical article
Descriptors:
survey
;
youth research
;
MTV
;
video clip
;
advertising