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Author:

Baacke, Dieter; Sander, Uwe; Vollbrecht, Ralf

Editor / Collaborator:

Kommer, Sven

Issuing Body:

Deutschland, Bundesministerium fuer Frauen und Jugend

Title:

Kinder und Werbung. Gutachten.

Publisher Statement:

Bielefeld: o.Verl. 1992. 259 S.

Language:

german

Publication Year:

1992

Publication Type:

expert opinion

Descriptors:

television; radio broadcasting; imitation learning; adolescent; youth media protection; child; children's programme; cognitive ability; commercialization; consumer; State Media Authorities; lifestyle; market research; media regulation; media pedagogy; self-censorship; opinion leader; merchandising; print media; socialization; game show; stereotype; stimulation; behaviour change; preschool child; advertising medium; advertising effect; advertising

Last update: Apr 11, 2024 // Number of documents: 35484