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Editor / Collaborator:
Berry, Gordon L.; Greenfield, Patricia Marks; Yut, Emily; Chung, Mabel; Land, Deborah; u.a.
Title:
The program-length commercial. A study of the effects of television/toy tie-ins on imaginative play.
Publisher Statement:
Newbury Park, Calif. u.a.: Sage 1993, S. 53-72.
Collection:
Children and television.
Language:
english
Publication Year:
1993
Publication Type:
research report; contribution
Descriptors:
experiment
;
television
;
child
;
children's programme
;
merchandising
;
childhood play behaviour
;
conception
;
commercial programme
;
advertising effect
;
animated cartoon film
