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Author:
Weiss, Hans-Juergen
;
Buening, Wolfgang
;
Fingerling, Michael
;
Kubitschke, Lutz
;
Trebbe, Joachim
Issuing Body:
Bayerische Landeszentrale fuer neue Medien
Title:
Programmbindung und Radionutzung. Eine Studie zur Ermittlung von Hoerertypologien an sechs Standorten lokaler Radios in Bayern.
Publisher Statement:
Muenchen: R. Fischer 1991. 237 S.
Series Title:
(BLM-Schriftenreihe. 13)
ISBN / ISSN:
3-88927-078-6
Language:
german
Publication Year:
1991
Publication Type:
research report
Descriptors:
survey
;
leisure time activity
;
radio use
;
local broadcasting
;
media equipment
;
media use
;
audience loyalty
