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Author:
Schmidtchen, Corinna
Title:
Die Veraenderung des Frauenbildes in der deutschen TV-Werbung von 1980 bis 2020.
Publisher Statement:
Berlin: BBW-Hochschule 2023. 56, CXI S.
Language:
german
Publication Year:
2023
Publication Type:
bachelor thesis; research report
Descriptors:
representation
;
survey among experts
;
field studies
;
feminism
;
television
;
television advertising
;
woman
;
gender
;
gender representation
;
gender role
;
gender difference
;
society
;
equal rights
;
historical development
;
cultural change
;
marketing
;
media analysis
;
media history
;
media criticism
;
online survey
;
qualitative research
;
written survey
;
beauty ideal
;
sexism
;
sexuality
;
sexual media content
;
social norm
;
stereotype
;
textual analysis
;
advertising competence
;
commercial
;
advertising effect
;
advertising
;
moral concept
